Should Law Firms Create Newsletters?
A recent social media survey conducted by Quinn Wilson Associates found that 60% of law firms want to send newsletters to their clients and yet only 40% of them actually do. Kerry Quinn, MD of Quinn...
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Marketing Planning For Law Firms
There has been a lot of talk recently about law firms needing to differentiate themselves with the new entrants making their way into the legal market place. Marketing will play a key role in...
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Quality Versus Quantity in Content Writing
There are some business models that don’t rely on quality content: they just need to post thousands of words on their website, safe in the knowledge that while the search engines will rank them highly...
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The Twelve Marketing Tips For Christmas (Part one)
Every year law firms face different challenges and opportunities to set themselves apart from the competition and to convince prospective clients to work with them. In true Christmas carol style, we...
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DMA Membership
I am pleased to announce Quinn Wilson Associates are now members of the Direct Marketing Association as of 10th January 2012. To our clients this means that you can be reassured knowing that we will...
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Face the Legal Services Act Head-on with new Technology?
Having joined the Quality Solicitors group in 2010 and thereby strengthening their brand,St Helens Solicitors Keith Park have also stepped up their game in terms of client engagement by implementing...
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Why choose QWA-Mail?
To get the most from your email marketing you need software designed specifically for the legal sector. At last, you can work with an agency that treats you like a law firm, and not just another...
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Why Law Firms should consider Copywriters For Their Online Marketing
Very few law firms are in a position where they can sell their services directly online, and therefore one of the major aims of their websites is to encourage prospects to contact them. Typically the...
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Marketing for law firms has never been straightforward.
Marketing for law firms has never been straightforward and rarely has it been easy. Because firms vary greatly in speciality and client base it means that what they want to achieve and how they go...
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